Allegiant Honored in Forbes’ 2020 Best-in-State Wealth Advisors List as Top Advisor in Sarasota

Martin (Marty) J. Kossoff, CFP®, AIF®, Founder and Chairman of Allegiant Private Advisors, has been named to Forbes’ Best-in-State Wealth Advisors list for 2020. The list has been published on, and a condensed listing will be available in the February issue of the magazine. Marty was recognized with the highest ranking of Sarasota-based advisors included on the 2020 list and holds the 11th ranking in the North Florida region. 

EV9 9452 MartyKossoff Web“As an independent, fee-based financial advisor, Allegiant’s role as a fiduciary means that our clients’ interests come first. Always. I think this most recent recognition is another testament to that fact,” he explained. “We were built to be your advocate. It’s an honor to be recognized by Forbes, but helping clients reach their financial—and overall life—goals is what drives us to be their trusted advisor.” Allegiant Private Advisors is currently in its 24th year. Today the strength and experience of our professional wealth advisors, along with concierge service and a proven long-term business philosophy that identifies needs, goals, aspirations and risk tolerance as critical for client success, form the bedrock of the firm’s approach. 

Marty founded Allegiant Private Advisors and was president of the firm from 1998 through 2018. He served as primary advisor to all clients and managed the firm’s day-to-day operations and strategic growth for two decades as the company developed its unique team approach to customized wealth management. In his current role as chairman, Marty focuses on enhancing the company’s performance, growth, and efficiency. Prior to moving to Sarasota with his family in 1997, Marty led the Private Bank at Wells Fargo in San Francisco, an office with $25 billion under management. He enjoys advising local non-profit organizations and currently serves on and consults with several non-profit boards. Marty continues to lecture at national conferences for the industry. He is a CERTIFIED FINANCIAL PLANNER™ professional, an Accredited Investment Fiduciary®, and has been recognized previously by both Barron’s (2013, 2014) and the Financial Times (2013) as one of the Top Advisors in the U.S. 3

Wayne Bloom, CEO of Commonwealth Financial Network®, Allegiant’s Registered Investment Adviser–broker/dealer, said, “Congratulations to Marty on this well-earned recognition by Forbes. Marty and the Allegiant team are committed to providing expert guidance and essential support to clients, and we are proud to provide the firm with business solutions to power their practice.”

The 2020 ranking of the Forbes’ Best-in-State Wealth Advisors1 list was developed by SHOOK Research and is based on in-person and telephone due-diligence meetings to evaluate each advisor qualitatively and on a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria (including assets under management and revenue generated for their firms). Overall, 32,000 advisors were considered, and 4,000 (12.5 percent of candidates) were recognized. The full methodology2 that Forbes developed in partnership with SHOOK Research is available here.


This recognition and the due-diligence process conducted are not indicative of the advisor’s future performance. Your experience may vary. Winners are organized and ranked by state. Some states may have more advisors than others. You are encouraged to conduct your own research to determine if the advisor is right for you. 

Portfolio performance is not a criterion due to varying client objectives and lack of audited data. SHOOK does not receive a fee in exchange for rankings. 

To compile this annual list, Barron’s uses data provided by some of the nation’s most productive advisors. Barron’s takes a number of criteria(1) into account for this state-by-state ranking, including assets under management(2); revenues generated by advisors for their firms; quality of practices, which includes examination of regulatory records; and philanthropic work. Overall, in 2013, 3,000 advisors were considered, and 1,000 (33 percent of candidates) were recognized. Overall in 2014, 3,000 advisors were considered, and 1,200 (40 percent of candidates) were recognized. The list includes both Registered Investment Advisers and Investment Adviser Representatives; some states may include more advisors than others, in proportion to state populations. This award is not indicative of the wealth manager’s future performance. Your experience may vary. To compile the 2013 list, the Financial Times evaluated nominees on six primary areas and calculated a numeric score for each advisor. The areas of consideration were assets under management (AUM), asset growth, compliance record, experience, credentials, and accessibility. Approximately 960 qualified applications were received; 400 advisors were selected, representing 41.6 percent of applicants. Not indicative of advisor’s future performance. Your experience may vary. For the full methodology, please visit